SodaPopped: Thesis Project Breakdown

For other Work & Design: jessicaphan.tumblr.com

Rough of SodaPopped film portion. 

Pencil Animatic for SodaPopped video

At this point, I was doing a lot of research that really forced me to look at the core of our soda habit. I felt that by just addressing teens and their need to cutback on soda was a surface issue. I was more interested in how our society plays into our bad habits and more importantly, how that effects not just ourselves but our communities and environment. 

I decided to re-define the scope of the project and in turn, widened the target audience as I felt this issue effects all consumers. 

I start with this question:  Why do we love soda? 

Exploring design before re-direction of SodaPopped concept. This is the last time that I spend trying to only focus on a very narrow target audience. 

First design of walk throughs for a User Task. 

Second iteration walkthrough and wireframes for SodaPopped. The target audience is still teens, but the initiative has slightly changed. Instead of tools to help teens cut back, the material concentrates on getting users to question why they should be concerned and what else effected besides their own personal health. 

Original Mind map exploring possible sections/features of SodaPopped in its first incarnation. 

First run of WIRE FRAMES for SodaPopped back when the target audience was teens and the main function was the educate teens and supply support for cutting back on soda.